Digital Media are one of the most important future communication channels. Digital Signage has already become an indispensable part of everyday's communication: Whether as Instore-TV in a supermarket, as an advertising medium in train stations and airports or as an ambience medium that provides an augmented experience in a chain restaurant.

Nevertheless: The market is young and still very dynamic.

POPAI, the Global Association for Marketing at-Retail, is therefore conducting an in-depth, independent survey of the global digital signage market at POP / POI (Point of Purchase / Point of Interest). The research is being carried out by GIM, one of the leading market research institutes in Germany, using a thorough four-stage process to collect data from over 1000 insiders and experts from each continent -  Americas, Europe, Asia, Australia and Africa.

This digital signage survey, sponsored by TripleDoubleU, differs in three ways from the myriad of other research reports:

• Global survey with an integrated method and/or approach
• Qualitative research of all process elements, application options, target groups for digital media
• Vendor and lobby-independent

• Next Speeches The results of the study which will be published in April will be presented with speeches at the following events:   Marketing at Retail Expo Paris, April 1st Forum (Stephan Telschow, 2pm) Further information you will find at www.salonpopai.com   Digital Signage Expo Essen, May 6th Workshop (Nicolas Loose, 10am) Further information you will find at www.digitalsignageexpo.eu   Digital Signage Expo Essen, May 7th Workshop (Stephan Telschow, 10am) Further information you will find at www.digitalsignageexpo.eu

   
  
   

• POPAI Digital Signage Reference Guide will be published soon The POPAI Digital Signage Reference Guide will be published soon! The report comprises the results of the survey among Digital Signage suppliers and users as well as various examples and analyses of current projects in Europe, North America and Asia. The report is 400 pages strong and will be available in August 2008. It can be ordered on this website at the point "Purchase Options".

   
  
   

• TripleDoubleU as sponsor of the study TripleDoubleU from Hamburg sponsors the study. TripleDoubleU is one of the biggest independent digital media companies in Germany and offers a wide portfolio in the fields online, one to one marketing and Digital Signage. "The strategic field digital signage contains a wide spread from ambient with digital xl led screens, instore tv with McDonalds TV to point of sale networks. That means for us: we live digital crossmedia" says Jan Schlüter, CEO of TDU.

   
  
   

• Participate in the first global Digital Signage survey until November 25! Until November 25 you will have the opportunity to participate in our online survey. Give us your opinion on digital signage and support this unique project with your expert knowledge. You can find the survey at: www.globaldigitalsignageresearch.com

   
  
   

• Hughes and GIM at the Retail World 2007 in Berlin On November 12 and 13 Hughes and GIM will have a common stand at the Retail World 2007 which will take place in the context of the German Handelskongress (trade fair) in Berlin. You will have the opportunity to meet the persons in charge of the study and exchange information on digital media at the POS/POI. Further information on the Handelskongress 2007 in Berlin you will find at: www.handelskongress.de

   
  
   

• Sneak peak into the European results at the POPAI Customer Facing Screen Media Conference in London on November 7, 2007 The Customer Facing Screen Media Conference provides an unparalleled insight into the development of the digital market as well as attitudes from retailers, brands and agencies involved in it. For the first time GIM will present intermediate results on the European Digital Signage market. The results are based on more than 500 participants in the online survey so far and discuss potentials, barriers as well as future trends of digital signage. You are invited to come and discuss with us on the results. Further information on the POPAI Customer Facing Screen Media Conference in London you will find at: www.popai.co.uk